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About Us

About Us

Each New Year's Day, the world focuses its attention on Pasadena, California, U.S.A., home of the Rose ParadeĀ® presented by Honda, and Rose  in the world. The Tournament is more than just a parade and football game. It's America's New Year Celebration, a greeting to the world on the first day of the year, and a salute to the community spirit and love of pageantry that have thrived in Pasadena for more than a century.

An event as large as the Tournament of Roses takes about 80,000 hours of combined manpower each year. That manpower is supplied by 935 volunteer members of the Tournament of RosesĀ® Association, each of whom plays an important role in the staging of the Rose Parade and Rose Bowl Game. Each volunteer is assigned to one of 30 operating committees, with responsibilities ranging from selecting Parade participants to directing visitors on New Year's Day, to serving hamburgers to band members at the end of the Parade route, to giving presentations about the Tournament to community groups.

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Our Mission:

As a volunteer-driven, non-profit organization the Tournament of Roses Association brings people together to create premier events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful and rewarding experiences.

Contact Us:

Tournament of Roses Association
391 South Orange Grove Blvd
Pasadena, CA 91184

Ph: 626.449.4100